Purple Reviews & Ratings

The internet has changed so many things in our lives. But the number one thing that is has affected is the way that we shop. It seems like nearly every week we hear about another big chain brick and mortar store shuttering locations or moving to an online-only brand. Electronics stores like Radio Shack have gone the way of the roost, and big brands like Sears are not too far behind.

The primary reason is that ecommerce shopping has fewer overheads, better selection, and is just more convenient overall. While some niches thought they might escape from this transformational shift in retail unscathed, they are quickly learning that they may have been a bit over confident in their leanings. Next on the hit list for brick and mortar retailers are the overpriced mattress stores (and their annoying, high-pressure salespersons). Here are five reasons why more Americans are instead choosing the best mattress online retailers from their home computers or mobile devices, and are done with local stores for good.

One: Overall Selection

Did you know that Amazon alone features more than 2 billion products? You won’t ever find local selection that good. When looking for mattresses, you’ll get even more options online. At a local store, you’ll be limited to what’s in stock in the back.

Two: Better Warranty

Most mattress retailers online offer incredible warranties on their products. Certainly, some local brands do as well. But tit for tat, the warranties simply do not stack up. Even a 10-year warranty versus a lifetime replacement policy is sand in the wind.

Three: Try it Before You Buy It

The only time you can try a bed locally before you buy it is in the store. Online retailers, for the most part, give you 100 days (standard) to try the product risk-free. If you don’t like it, just ship it back. Even better? They eat the return shipping fees.

Four: Verified Reviews

You won’t find verified reviews at a local store. You are just another number that’s buying another product on another given day. Online, however, you can find verified actual buyers. You’ll be able to read their complete reviews about mattresses that they’ve been sleeping on for months. There’s not much more you can do to go deeper than learning about how deep a sleep that a particular mattress brand or make offered to its users.

Five: Better Pricing

One thing that you can’t beat about online shopping is the pricing. E-retail has almost always had better pricing. The big catch, once upon a time, was the cost of shipping. But with nearly half of all online retailers, and most online mattress stores, offering free shipping, the prices are truly the best you can find.

No local retailer can hope to compete, explaining why online mattress retailers have grown more than 10% in recent years. It’s a number that will continue to grow in favor of e-commerce over the years to come. Funny how you can literally buy a bed while sitting on your bed using a laptop to shop for one. Who would’ve thought? Welcome to 2017.

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